Lead Nurturing
Cultivating Prospects into Customers
Educate, inform, engage, and convert. You plan these steps for lead nurturing, but it ultimately comes down to execution. And that’s where the Cetas Sales Team knows their way.
Lead nurturing involves cultivating qualified prospects, so they move up the funnel and buy from you. But engaging qualified leads is a tough nut to crack. It takes skill and insights to connect with customers, breakthrough with them, and convince them to complete the purchase.
65% of customers believe the salesperson’s knowledge influences their decision-making. So, we plant the best sales reps (You can change the internal link to your team’s webpage) from our army of experts to connect with your customers and nurture the leads.
We strongly believe an effective lead nurturing plan includes:
- An inclusive plan combining the benefits of human interaction and automation like a powerful CRM
- A combination of generic and customised communication
- A series of emails and outbound cold calling
- Re-engaging cold leads or lost customers
- Empowering your sales teams. This includes letting them nurture quality leads immediately after identification.
Because 55% of customers believe content quality makes a lot of difference, we serve the most captivating content through multiple channels and tools.
We use tools like:
- Email programs
- Newsletters
- Blog posts
- Content Management Systems
- Conversion Optimisation Techniques
- Engagement Enhancing Measures with Key Accounts on SM
- Account Relationship Management Programs